The Heidi Caillier × Joon Loloi collaboration brings Heidi’s distinct style home to customers, starting with a curated launch box. This gifting initiative highlights Heidi’s charming florals, muted tones, rich neutrals, and Scandinavian-inspired design. 

I managed the design elements as well as assembly and shipping logistics across departments to ensure our customers would have a positive first brand impression. In total, 330 gift boxes were shipped to trade members and 3,670 catalogs were shipped to standard customers.